By  on July 6, 2006

NEW YORK - Phil Marineau has announced that he will retire as chief executive officer of Levi Strauss & Co. at the end of the year.

John Anderson has been appointed chief operating officer effective immediately and will work with Marineau over the next several months to take over day to day operations of the company.

"I have accomplished what I set out to do and have the opportunity now to turn over the operations of the company to the next generation of leadership," said Marineau in a statement. "The business has turned around from when I joined more than six years ago and is in much stronger financial shape. We have transformed [Levi's] from being primarily a jeanswear manufacturer into a highly competitive global marketer and distributor of apaparel."

Marineau joined Levi's in 1999 as president and ceo, a move that raised eyebrows considering his lack of apparel industry experience. He started his career at Quaker Oats in 1972 in a sales capacity, rising to president and chief executive officer in 1993. He had a brief tenure as president and chief operating officer of Dean Foods Co., a specialist in nondairy creamers and pickles, before joining Pepsi-Cola North America in 1997, when he was named president and ceo of Pepsi’s $11 billion North American business.


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