NEW YORK — In the age of collaborations, Levi’s and Nike’s Jordan Brand have caught the bug. The two apparel icons—Jordan as the face of basketball gear and Levi’s as the denim king—are expected to announce a partnership today that will yield a limited-edition set of jeans, sneakers and a T-shirt.
The co-branded collection, called 23/501, will have a run of just 2,323 kits (23 was Michael Jordan’s basketball jersey number), each of which will include a pair of Levi’s 501 jeans, an Air Jordan Retro 1 style sneaker and a brushed cotton T-shirt featuring a graphic mix of both brand’s iconic imagery.
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