NEW YORK — Levi Strauss Associates Inc. on Tuesday said strong demand for its denim products helped boost second-quarter sales to record levels and increased its earnings.

Sales in the quarter rose 3 percent to $1.4 billion, against $1.3 billion a year ago. Profits grew 23 percent to $111.4 million from $91 million.

In the six months, Levi’s sales edged down slightly to $1.72 billion from $1.73 billion. The company reported a net loss of $14.4 million in the half mostly due to a change in accounting for post-retirement medical benefits.

In the United States, second-quarter sales grew 3 percent to $834.5 million, largely because record sales of the Levi’s brand line offset lower sales in men’s and women’s Dockers products. In the half, U.S. sales fell 4 percent to $1.6 billion from $1.7 billion.

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