While many large fashion firms spent the last two decades aggressively branding their names across a host of categories, Ellen Tracy has taken a decidedly controlled approach to the licensing game.
The company now has six licenses — legwear, footwear, scarves, eyewear, belts and beauty — which have been added slowly over the last 16 years. In every licensing venture, design director Linda Allard plays a key role in coordinating design and direction.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"