While many large fashion firms spent the last two decades aggressively branding their names across a host of categories, Ellen Tracy has taken a decidedly controlled approach to the licensing game.

The company now has six licenses — legwear, footwear, scarves, eyewear, belts and beauty — which have been added slowly over the last 16 years. In every licensing venture, design director Linda Allard plays a key role in coordinating design and direction.

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