By  on November 19, 2007

Restaurateur Arkady Novikov cooks up a new way of dining in Moscow.

The biggest hurdle facing budding restaurateur Arkady Novikov back in 1992 was convincing Russians to eat out. He opened his first restaurant, Sirena, in Moscow across the street from the then-drab Hotel Volga in that year, at a time when a five-star meal in the Soviet Union consisted mainly of fried potatoes, a slab of meat and a shot of vodka—at home.

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