After a three-season hiatus, Linda Evangelista will once again be featured in Kenar's ad campaign. This time, however, she shares top billing with Helena Christensen -- who replaced Evangelista in the Kenar campaign three seasons ago -- as well as an assortment of elephants, horses, acrobats and clowns.
Rocco Laspata, a partner in Laspata/DeCaro, Kenar's ad agency, photographed the fall campaign in California and used trained animals as props.
"We constructed the circus ourselves," said his partner, Charles DeCaro. Each day, animals, clowns, acrobats and trainers were brought onto the field to be photographed with the two models.
Among the images are Christensen on a flying trapeze, on a horse and strapped to a knife-thrower's target; Evangelista posing with an animal the agency says is a "liger" (a cross between a lion and a tiger), with a horse and as a ringmaster. The ads will carry the Kenar name in bright circus colors.
Kenar's ads will appear in the September issues of Vogue, Allure, Harper's Bazaar, Marie Claire, CondÄ Nast Traveler, Architectural Digest and Elle. Kenar will also run as an eight-page insert in the Sunday New York Times Metro section.
Two of the photographs -- Linda and the liger, and Helena on a trapeze -- will also appear this fall on the Times Square billboard.
The company will spend $1.8 million on the fall ad campaign, up from 1.5 million a year ago.
Kenar will produce a 16-page image book with the circus photographs, as well as an eight-page product catalog.
Laspata said that when the agency began the fall campaign, it asked the Kenar salespeople where they thought it should be headed.
"They said the [previous] campaigns were incredible, but everyone wants to see more clothes," said Laspata. So in addition to image shots, there are "clean clothing shots" throughout the campaign and collateral materials featuring all the Kenar lines, he said.
"I think image campaigns are great and they're working and they can build up a company name," said Laspata, "but at the same time, consumers and buyers would like to see a clean view of what the collection is."
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)