NEW YORK — Private label is becoming increasingly popular among major retailers as a way out of a sour economy and nonstop promotions.

While the concept appears to be straightforward — cut out the costs of the manufacturer, contract programs directly to a production source offshore and reap the profits by doubling the markup of a product — it is no easy task.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus