Two intimate apparel trade shows, CurveNY and Boutique Lingerie, have merged for the February market.
This will be the first Manhattan fair for CurveNY, a lingerie and swimwear show organized by Riverside, Conn.-based CurveExpo Inc., which is headed by veteran show organizers Jean-Luc and Laurence Teinturier. The New York edition is an expansion of the CurveNV show, which was staged in Las Vegas in February.
The partnership, which will be called CurveNY Featuring Boutique Lingerie, will kick off in New York at the Penn Plaza Pavilion, where the show will be staged in a 40,000-square-foot space. Scheduled to run Feb. 3 to 5, the fair will be staged during the innerwear market week that will coincide with New York Fashion Week.
Laurence Teinturier, executive vice president, said the timing of the new fair "will be perfect because it will give vendors, retailers and industry executives the possibility of attending the Salon International de la Lingerie in Paris, which will open one week earlier than it normally does on Jan. 24."
She outlined several key points of the combined trade show's strategy:
- The dates reflect the industry's market calender.
- The location of the Penn Plaza Pavilion will give retailers close access to Madison Avenue showrooms.
- The brand mix will be balanced between mainstream and designer brands.
The conjoined shows will also be staged in Las Vegas at The Venetian Resort Hotel on Feb. 14 to 16, and will be called CurveNV Featuring Boutique Lingerie.
The Boutique Lingerie fair was started in 2006 by Samantha Chang, a former retailer and designer of ready-to-wear and lingerie. Chang will continue to stage five independent shows in Los Angeles. She is directing her last independent Boutique Lingerie fair in New York this week at the Morgans Hotel, which runs through Tuesday.
Jean-Luc Teinturier noted the move is expected to bolster intimate apparel business in the marketplace.
"Both the CurveNY and CurveNV shows have been conceived to service all industry players with attention to budgets, time and return on investment," he said. "It will also provide an ideal networking platform. We have been very impressed with the achievements of Boutique Lingerie and Samantha's commitment. She succeeded in attracting top brands in two major markets and ensuring their expansion."Regarding the partnership, Chang said, "Jean-Luc and Laurence have demonstrated their leadership in launching and managing successful trade shows in the U.S. Their vision and talent, and their commitment to the intimate apparel business for the last five years is well established. And their appreciation for distinctive, small designers made it clear to me that incorporating Boutique Lingerie into CurveExpo is a happy union."