Suzanne Grayson knows a thing or two about lipstick. And, her knowledge extends well beyond shade selection: Grayson can explain the difference between creamy, tacky, moist and buttery lipstick textures as easily as she can recite the first cosmetics company to use silicones in their lipstick formula. (It’s Revlon, by the way, for ColorStay.)

That’s why Grayson, a well-known beauty industry consultant, along with Craig Arpino, director of research and development at private label cosmetics giant Kolmar Laboratories, will co-host, "Anatomy of a Lipstick," a 3-hour seminar on Oct. 15 from 1-4 p.m. at this year’s HBA Global Expo. The seminar, which in HBA Global jargon is known as a master class because of its in-depth, hands-on educational element, is among 23 marketing sessions and eight product and development sessions to be offered to the Expo’s nearly 16,000 expected attendees.

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