NEW YORK — After 17 years in the jewelry business, Lisa Jenks is taking a step back to sculpt a new direction.
Jenks, whose jewelry is sold in more than 90 doors, including Saks Fifth Avenue, Mann’s Jewelers in Rochester, N.Y., and Quadrum in Chestnut Hill, Mass., is cutting distribution to about 30 locations and will instead offer more limited, experimental collections to a select few stores.
In addition, Jenks will no longer present her collection at trade shows. The last regular shipment will be on March 29.
“After all these years, I was ready for a different kind of challenge,” she said. “It’s something that has always been on my mind. I get to work on things that are a little bit edgier and I can try some new things I have been experimenting with that require a more educated store to work with. It doesn’t mean we will get rid of successful collections we have had, but it’s an evolution.”
Since launching her line in 1987, Jenks has expanded from sleek silver jewelry designs that were often inspired by ancient cultures into 18-karat yellow gold jewelry, handbags, men’s accessories and home accessories. Jenks ran the business, which sources estimated at under $10 million, with her business partner and sister, Molly.
“There is opportunity to expand the brand with different licensing opportunity, which means the image and the look have to be very focused,” said Molly Jenks. “It’s brand growth...but the growth will come in a more efficient and profitable model. The customer is happy, Lisa is happy and the retailer is happy. There will be a transition and the challenge is up to us to manage that transition.”
Lisa Jenks Limited 2004 collection will be a more edited offering and the designer is planning to introduce new items organically throughout the year rather than stick to a set schedule. Prices for the limited edition collection have yet to be determined. Price points for the current line range from $200 for earrings to $900 for a bracelet and $1,500 for a necklace.
The new direction will not affect the company’s license with Greenfield, Mass.-based Lunt Silversmiths, which makes the home collection, including flatware and tabletop accessories.Lisa Jenks noted that in the past, she has been approached about design opportunities outside jewelry and home accessories, which she now wishes to pursue.
“With the design schedule I currently have, plus my children, it has been impossible to even consider those opportunities until now,” she said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)