Liz and Donna are expanding their relationship into men’s better sportswear.
Liz Claiborne Inc. said Friday it entered into a licensing agreement with Donna Karan International to make DKNY Men’s, which will make its debut in department stores this fall. Prices will range from $59.50 to $595.
William McComb, Liz’s chief executive officer, said the deal “shows our commitment to the DKNY brand, as well as our growing appetite for the men’s segment in partnered brands.”
The company already holds the license for DKNY jeans and active apparel for men, women and juniors in the Western Hemisphere.
On Thursday, Claiborne said write-downs drove fourth-quarter losses of $435.7 million.
For complete coverage, see Monday’s issue of WWD.