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Loft Holiday 2013

It was Christmas in July at the Soho House Library Tuesday, where the brand turned the room into a luxe ski lodge for holiday.

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It was Christmas in July at the Soho House Library Tuesday, where Loft turned the room into a luxe ski lodge for holiday. The clothes ranged from casual to festive, with highlights including a red tiered dress, and a jacket with leather sleeves worn over a gray sweater and gold brocade trousers. There was a bounty of beanies and scarves, done in knits and faux fur, which gave the collection its rich vibe. “It’s textural and cozy” said the brand’s creative director of design, Austyn Zung.

 

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