LONDON — Jewelry designer Nikki Gewirtz can rattle off a stream of celebrity fans of her label Lola Rose — from Halle Berry to Lady Helen Taylor and England’s Princess Eugenie. But those aren’t the women for whom she’s designing.

Gewirtz, 33, makes jewelry for women who don’t necessarily have a lot of money to spend and who might need a noncaloric afternoon boost during a hard day at the office.

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