By  on July 12, 2007

LONDON — New denim boutiques here are seeking to offer their premium customers a high-end shopping experience, guiding them through the mind-boggling array of brands, fits, washes and silhouettes.

Denim boutiques Trilogy and Donna Ida opened in London's Chelsea late last year, following the path of Start, a contemporary and denim shop located across town in Shoreditch, East London.

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