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Outerwear firm London Fog believes that inclement weather should never prevent a woman from being accessorized, so the Iconix-owned brand is introducing its first handbag line for fall 2008.
“London Fog is a heritage brand,” Kimberly Lee Minor, vice president of Iconix brand management, said. “The vision for it is to be a classic brand with a little fashion vanguard.”
The bags are being produced by New York-based accessories firm Mondani, which also manufactures Emilie M., Hype, Rampage, Bill Blass and Bill Blass Collection handbags.
“Every woman has gotten caught in a rainstorm and her bag came out looking terrible,” Mondani president Steven Hedaya said. “The bags will have tremendous wearability and are weather and stain resistant.”
The line of satchels, hobos and various other day shapes will bow in department stores such as Macy’s, Belk and Dillard’s, as well as on nordstrom.com next fall, with retail prices of $100 to $250. The leathers and fabrics used are treated to wick away moisture. Some have the look of a buttery shrunken lambskin that is typically sensitive to stains.
“The technology has been out there,” Hedaya said. “It’s something that we’re working on….It used to be when you did this to leather it became very stiff. [The London Fog leathers] look and feel like drum-dyed leather.”
The hardware on the bags is taken from the buckles of the company’s signature trench coats.
London Fog is looking to expand into men’s accessories, belts, small leather goods, ties, jewelry, watches and eyewear. It is already in luggage, cold weather accessories and umbrellas. The firm is also relaunching footwear next fall.
This story first appeared in the November 6, 2007 issue of WWD. Subscribe Today.