With memories of Emap Fashion’s trade event, 40 Degrees, quietly gathering dust, the new kid on the block, For Attention Of, is filling its shoes quite snugly. The street and casualwear show, FAO — launched in February 2003, only one...
With memories of Emap Fashion’s trade event, 40 Degrees, quietly gathering dust, the new kid on the block, For Attention Of, is filling its shoes quite snugly. The street and casualwear show, FAO — launched in February 2003, only one season after 40 Degrees, the main London-based casualwear show that had been running for 13 seasons — finally closed its doors.
FAO, organized by Brand Progression, is the sister show of To Be Confirmed, a juried trade show that launched five seasons ago in February 2001. FAO invites only exclusive exhibitors, buyers and press, with 100 contemporary labels showing at the August show, including Clarendon, Noah, Rosasen and Diesel Style Lab.
FAO’s February launch saw more than 2,000 guests file through its South London doors. This season, the event will be held Aug. 10-11 in the Truman Brewery — an exhibition hall on East London’s fashionable Brick Lane.
The show will be extending its exhibitor list from 50 to 80 brands, including Komodo, Criminal, Red Tape and Guide. Covering only 50,000 square feet of exhibitor space, the FAO exhibitor lineup is tightly edited and reassessed for each event, with a selection criteria based upon a brand’s importance in the market, as well as the potential of new, upcoming brands.
FAO has fresh appeal working in its favor, and has created a modern image in the market. All creative work for the show is produced by the design agency Hingston Studios, whose clients include Harvey Nichols, Christian Dior and the Rolling Stones. Exhibitors’ logos are projected sequentially, as a visual backdrop throughout the event and professional digital photography of the event and stand is offered to all exhibitors free of charge. FAO will keep its database up to date throughout June and July with information on new signings and event developments.
TBC has a strict no-marketing policy and allows exhibitors only one to three garment rails.
“The aim is to focus solely on the product,” said a spokesman for the show. In contrast, FAO exhibitors can use flyers, posters and campaigns within their stand, which is available in a pre-built format to make exhibiting easier for some of the smaller brands and particularly those coming from abroad. TBC will run on the same dates as FAO, to be held at the Atlantis Gallery space, also on Brick Lane.Entering its fourth season, Moda UK — the mainstream women’s wear show — will be held at Birmingham’s NEC Exhibition Center Aug. 10-12. Show organizers ITE Moda Ltd., a member of the ITE Group, would not release attendance figures, though it noted that last February’s show drew 600 labels showing from more than 13 European countries, as well as Canada and the U.S.
The event will expand in August, by introducing two new areas, Moda Bride, a bridal show, and Moda Modern, a casualwear event. “In response to the requirements of the industry, we will have all our collections under one roof on the same date,” said a company spokesperson.
There was an increase in overseas visitors last season — almost doubling the total from August 2002, though organizers would not provide exact figures. North American brands such as Betmar New York and Piccadilly made up 4 percent of exhibitors.
Emap Fashion has been having an identity crisis as of late, closing first its 40 Degrees show and then Face Up and finally deciding to put all its efforts into the Pure women’s wear show, its venture with the Igedo Company, scheduled to run Aug. 17-19, covering a 248,400 square feet of space at the Olympia Exhibition Center in West London.
40 Degrees was closed after the August 2002 event, with a statement saying the show had run its course. Emap Fashion then announced “exciting plans” for Pure Spirit — a new teen-focused event that launched alongside Pure Women’s Wear in February 2002 — and Face Up — a show that ran alongside 40 Degrees and shone the spotlight on contemporary labels. Within months, the company released another statement announcing the closure of Face Up and stressed a new focus on Pure Spirit.
There are now six areas within the Pure lineup: Pure Accessories, carrying brands such as Butler & Wilson, Cosmopolitan and Ollie and Nic; Pure Spirit, with younger labels such as Soochi, Giant and Arrogant Cat; Pure Vision, a range of designers with a focus on creativity and original detail, such as Sophia Swire and Kyros; Pure Life, which exhibits unisex lifestyle brands, including CCDK, Mark O’ Polo and Great Plains; Pure Elan, which shows contemporary brands such as Gotham Angels, Noa Noa and Nougat, and Pure Essentials, a high fashion and casualwear range of labels including Pinstripe, Nomads and Vibe.This season will see Pure Spirit housed in a 43,200-square-foot arena within the National Hall, adjacent to the main hall and accessible from all other sections of the exhibition. Pure Accessories also has its own 47,520-square-foot floor. “Buyers will see an increase in quick-delivery brands, enabling retailers to compete with the high street,” said Louise Young, Pure’s event director.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye