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This veddy proper city is proving a hotbed of young lingerie designers whose companies are on the up-and-up.
There does Kate Moss go for her custom-made, mum-to-be panties? The same place Prince Harry turns to for marabou-trimmed thongs. The Notting Hill boutique Myla specializes in playful but luxurious innerwear made from silk, satin and lace, and was the brainchild of Charlotte Selmer, a former advertising director, and Nina Hampson, a retail consultant.
The store targets “sexy fashion junkies who like nice things” with an eponymous line made up of silk-and-freshwater pearl G-strings, diamante bras, ostrich-trimmed thongs, satin corsets and fur collars, among other items. Still more adventurous customers can choose from cutaway panties — which show off another sort of cleavage — lace blindfolds with teardrop beads and leather-and-feather pom-pom hand-ties. Myla’s bestseller is the “Carine” bra, a $254 handbeaded silk and lace number.
“We probably do the most expensive bras on the planet,” claimed a Myla spokesperson. Indeed, a silk bra and panty set, with a pashmina lining and Swarovski crystal beading costs $1,000.
The line is also available at Selfridges and Liberty, a London department store.