'Elle' Is For Lingerie

It’s one of the biggest lingerie brands in Australia, and now Elle Macpherson Intimates is looking eastward with a possible U.S. expansion. Launched 12 years ago together with the Bendon Group Ltd., a New Zealand-based manufacturer, annual sales are now more than $30 million, according to the company. The collection features everything from silicone-filled bras to maternity models. Prices range from approximately $9 for panties to $36 for a basic push-up bra to $45 for a bra with lace detailing.

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