Coco de Mer, a sleek, softly lit space that feels as much like a boudoir as a boutique is a haven for anyone picky about the fit and feel of their lingerie. "Frilly and fancy don’t have to be itchy," said Debbie Sim,...
Coco de Mer, a sleek, softly lit space that feels as much like a boudoir as a boutique is a haven for anyone picky about the fit and feel of their lingerie. "Frilly and fancy don’t have to be itchy," said Debbie Sim, art director and designer for the store, which is located in London’s Covent Garden neighborhood. "You don’t have to have one or the other, it can be comfortable and sexy. We’re about having it all."
The trio behind the boutique — Sim, Sam Roddick, the daughter of The Body Shop founder Anita Roddick, who oversees product development, and Adae Elena Amats, who keeps an eye on the company’s purse strings — made a pact before the store opened in November last year to correct everything they believed to be wrong with women’s lingerie.
The Coco team selected the softest silks and cottons they could find, placed seams where they’d be least likely to irritate and took a restrained approach to underwiring bras.
Sim’s training in theater design is evident in the lingerie she creates. Currently, she can’t get Little Red Riding Hood out of her head, so she’s planning a collection based on wide-eyed innocents. This season, panties are named after butterflies: Chocolate Tips, Essex Skippers and Spanish Gatekeepers are just a few names from the collection.
Prices range from $52 to $225 for panties and between $52 and $215 for bras, which are available in hand-dyed silks or cottons. Designs have a girlie yet cheeky feel, with generous applications of lace, ribbons and bows. Many of the panties are loose fitting, like bloomers,and made from floaty silks.
Coco de Mer, which, incidentally, is named for a rare species of palm tree whose fruits resemble the male and female anatomies, also offers loungewear, bedroom toys and edible massage oils, among other items. Swimwear is on the drawing board. However, Sim doesn’t think of Coco de Mer as a lifestyle shop. "That’s so Conran," she said. "I’d say Coco is more about how to live."
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews