Coco de Mer, a sleek, softly lit space that feels as much like a boudoir as a boutique is a haven for anyone picky about the fit and feel of their lingerie. "Frilly and fancy don’t have to be itchy," said Debbie Sim,...
Coco de Mer, a sleek, softly lit space that feels as much like a boudoir as a boutique is a haven for anyone picky about the fit and feel of their lingerie. "Frilly and fancy don’t have to be itchy," said Debbie Sim, art director and designer for the store, which is located in London’s Covent Garden neighborhood. "You don’t have to have one or the other, it can be comfortable and sexy. We’re about having it all."
The trio behind the boutique — Sim, Sam Roddick, the daughter of The Body Shop founder Anita Roddick, who oversees product development, and Adae Elena Amats, who keeps an eye on the company’s purse strings — made a pact before the store opened in November last year to correct everything they believed to be wrong with women’s lingerie.
The Coco team selected the softest silks and cottons they could find, placed seams where they’d be least likely to irritate and took a restrained approach to underwiring bras.
Sim’s training in theater design is evident in the lingerie she creates. Currently, she can’t get Little Red Riding Hood out of her head, so she’s planning a collection based on wide-eyed innocents. This season, panties are named after butterflies: Chocolate Tips, Essex Skippers and Spanish Gatekeepers are just a few names from the collection.
Prices range from $52 to $225 for panties and between $52 and $215 for bras, which are available in hand-dyed silks or cottons. Designs have a girlie yet cheeky feel, with generous applications of lace, ribbons and bows. Many of the panties are loose fitting, like bloomers,and made from floaty silks.
Coco de Mer, which, incidentally, is named for a rare species of palm tree whose fruits resemble the male and female anatomies, also offers loungewear, bedroom toys and edible massage oils, among other items. Swimwear is on the drawing board. However, Sim doesn’t think of Coco de Mer as a lifestyle shop. "That’s so Conran," she said. "I’d say Coco is more about how to live."
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
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With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)