NEW YORK — Longchamp is returning to its masculine roots. The Paris-based leather manufacturer, which got its start in 1948 making men’s leather pipe coverings, this winter will launch its first complete men’s collection in more than 20 years. The French firm is also set to unveil a special unisex line of bags—created in collaboration with a well-known French artist—before the end of the year, which will help promote Longchamp’s men’s products.
“Men are now buying bags as fashion accessories. They look in the mirror when they are buying a bag,” explained Jean Cassegrain, the managing director of Longchamp Group. “There’s definitely a renewed interest in men’s bags.”
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