PARIS — A bit of Los Angeles arrived in Paris last week.
There were cheerleaders and marching bands in front of Galeries Lafayette here, noisily announcing the retailer's "Los Angeles Fashion" event, running through April 29.
The flagship on Boulevard Haussmann rolled out colorful totems of Southern California, from Harley-Davidsons to beauty parlors promising fake nails and whiter choppers.
It was all to trumpet the arrival of a smorgasbord of West Coast brands, including Stitch's, Hale Bob, Underglam, Kitson, Rock & Republic, Altru, Guess and American Apparel.
"Judging the public's reaction so far, our bestseller will be silk tunics that have a real West Hollywood-at-night feel," said Hale Bob founder Daniel Bohbot, who flew in for opening night festivities, packing his new line of cowboy boots, too. "It was cool to see how excited French consumers were to see all of these new brands from the U.S."
Franck Cohen, French manager for American Apparel, whose temporary 200-square-foot stand marks its department store debut, said: "It's fun to see our brightly colored product in a French context. We're going to monitor consumer reaction and, if all goes well, we will consider opening corners in department stores worldwide."
Denim brand True Religion showcased its "Johnny Big-T" white metallic jeans, even if its "Billy" stretch jeans in dark vintage would likely be a bigger hit with conservative mademoiselles, said Kelly Furano, international distributor for the brand. She also confirmed the brand, already distributed Europe-wide, plans to eventually roll out stores in Europe. "There's definitely a demand for it," Furano said.
And it will likely have neighbors. "We've had such a great response to our merchandise in Europe that store openings are something we might consider," said Fraser Ross, owner of the Los Angeles retailer Kitson, whose stand featured brands such as Junkfood, Hudson Jeans and Amy Tangerine.
"Galeries Lafayette came to us and thought we would be a perfect fit," said Ross, whose Stateside customers include Paris Hilton and Lindsay Lohan. He predicted the brand's all-American Kitson logo T-shirts would be top sellers.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)