LOS ANGELES — Los Angeles is a city full of creativity, talent and celebrity. It boasts the largest apparel-manufacturing base and retail market in the country. It inspires numerous designers — from Hedi Slimane at Saint Laurent to the founders of Rodarte.
So why can’t it organize a major fashion week?
It’s a question that remains even as spring Los Angeles Fashion Week continues through the weekend, though there are signs that things are slowly moving in the right direction. For starters, the schedule, which kicked off Oct. 8, is significantly shorter than last season’s, which dragged on for a month. There were some promising new lines on the runway — Korovilas, Nuvula and Yoze among them. Show organizers found corporate sponsorships — L.A. Fashion Council partnered with retail center The Grove, which brought Citi and MAC to the table, and Style Fashion Week partnered with BMW and upgraded its venue to the L.A. Live complex. The Gen Art Fresh Faces in Fashion event, absent for a year, has also returned. RELATED STORY: Los Angeles Fashion Week Spring 2014 — The Collections >>
“L.A. is one of the most dynamic, fashion-forward cities in the world,” said Rick Caruso, founder and chief executive officer of Caruso Affiliated, which owns The Grove. “Aligning with L.A. Fashion Council gave us a platform to promote local talent, generating exciting energy at our property. With stakeholders who back its success, there is no doubt we can create something unique and lasting in this arena.”
New Los Angeles Mayor Eric Garcetti — who comes from a fashion family (his great-grandfather, Louis Roth, started a namesake men’s suiting company with retail stores called Eddie Harth in L.A., New York and Chicago) — has also pledged to support fashion week by “not just showing up at things, but letting the rest of the city know it’s happening. Connecting the 14 schools that teach apparel, going into our elementary and middle schools, letting people know the different fashion icons who are here.”
He added, “I think most Angelenos don’t even know there is a fashion week. But that’s where my communication shop, my business team and I ultimately try to use that bully pulpit and the megaphone that we have. I don’t think it needs to be dictated by the city, but certainly for folks who are interested in taking it to the next level, we are open for conversation.” RELATED STORY: Q&A With Eric Garcetti, Mayor of Los Angeles >>
While no one would argue that there’s talent here — Slimane, Rodarte’s Laura and Kate Mulleavy and Band of Outsiders’ Scott Sternberg are among the many who choose to work in Los Angeles over other cities — what seems to be missing is an entity capable of uniting the right designers and sponsors into a cohesive event, like IMG did 10 years ago. “Fashion weeks succeed when there is an aggregate of great talent, and someone could get hold of [Los Angeles Fashion Week] and refocus it because there should absolutely be something happening there. People should be coming to see new talent and making that part of the message,” said Fern Mallis, who brought Mercedes-Benz Fashion Week at Smashbox Studios to Los Angeles from 2003 to 2008.
Since IMG exited L.A. in 2008, citing financial difficulties, organizers have struggled to form a unified event. Several groups tried to fill the void, some putting commerce before curation, which put off designers who didn’t want to be associated with certain brands or the party vibe of some events. Others staged indie events or one-off shows, resulting in a scattershot calendar and zero promotion of fashion week as a whole.
Some, like Sternberg, believe the city could do without shows. “Fashion week isn’t the answer to everything and probably not the answer for L.A. To try and mirror the fashion week schtick would kill the purity and creativity that’s the reason so many designers come here.”
Seeing opportunity, others persist. Style Fashion Week, produced by Bubblefish Media, which stages Style 360 in New York and Miami Swim Week events, offers a turn-key runway venue under a giant tent, but the budget ($5,000 to $15,000 a show) and pay-to-play vibe doesn’t appeal to everyone. Runway slots are available to seemingly anyone willing to pay, from kids’ clothes to clubwear, lingerie to sweats. “We’re open to any designer as long as they’re able to put on a good show,” said Bubblefish president Veronica Welch.
A spectacle for entertainment’s sake is one thing, a showcase for first-rate design is something completely different. Curation is sorely needed in L.A. to weed out subpar lines — the week saw more Spandex, PVC and stretch sequined minidresses than anything and it was questionable whether some of the models were professionals or friends, since better models may have improved the look of the clothes. But the event has returned for three years straight despite snafus such as hours-long delays (a show scheduled for 5 p.m. on Monday night started after 7 p.m., pushing the rest of the event past midnight and causing Dita Von Teese, one of the few celebrity attendees, to ditch). Those in attendance seemed pleased to ogle Kendall and Kylie Jenner, Alessandra Ambrosio, Bobby Brown, Adam Lambert and Lindsay Lohan, but it’s a far cry from Charlize Theron, Lucy Liu, Britney Spears and Reese Witherspoon, who attended in the IMG days.
Then there is the fundamental question of who the shows are for. Retailers were few and far between — and no major fashion directors attended. The audience was mainly made up of friends, hangers-on and anyone interested in “fashion.” Cedric Benaroch, co-owner of one of the more commercially successful brands, Day by Day, which sells in Fred Segal and Urban Outfitters, didn’t know whether any retailers attended his show. XCVI invited their buyers, including Kathleen Fowler from Sam’s Shop in Taos, N.M., who was in L.A. for Market Week. “It was a very exciting, fresh, vibrant presentation,” she said. “I experienced the collection in a fashion sense that I don’t always look for in the showroom. I’m much more practical from a selling point of view in the showroom. But because of the show I’ll step out of the box in the items I ordered.”
Retailers Mary Dawson and her sister Carole Brookshire of Revelation Tops in Montrose, Calif., were seated front row at XCVI. “It was a most enjoyable event. As a fashion buyer, it is inspiring to see the vision for the year ahead,” said Dawson. “To us, XCVI is the SoCal/L.A. vibe.”
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)