LOS ANGELES — Los Angeles is a city full of creativity, talent and celebrity. It boasts the largest apparel-manufacturing base and retail market in the country. It inspires numerous designers — from Hedi Slimane at Saint Laurent to the founders of Rodarte.
So why can’t it organize a major fashion week?
It’s a question that remains even as spring Los Angeles Fashion Week continues through the weekend, though there are signs that things are slowly moving in the right direction. For starters, the schedule, which kicked off Oct. 8, is significantly shorter than last season’s, which dragged on for a month. There were some promising new lines on the runway — Korovilas, Nuvula and Yoze among them. Show organizers found corporate sponsorships — L.A. Fashion Council partnered with retail center The Grove, which brought Citi and MAC to the table, and Style Fashion Week partnered with BMW and upgraded its venue to the L.A. Live complex. The Gen Art Fresh Faces in Fashion event, absent for a year, has also returned. RELATED STORY: Los Angeles Fashion Week Spring 2014 — The Collections >>
“L.A. is one of the most dynamic, fashion-forward cities in the world,” said Rick Caruso, founder and chief executive officer of Caruso Affiliated, which owns The Grove. “Aligning with L.A. Fashion Council gave us a platform to promote local talent, generating exciting energy at our property. With stakeholders who back its success, there is no doubt we can create something unique and lasting in this arena.”
New Los Angeles Mayor Eric Garcetti — who comes from a fashion family (his great-grandfather, Louis Roth, started a namesake men’s suiting company with retail stores called Eddie Harth in L.A., New York and Chicago) — has also pledged to support fashion week by “not just showing up at things, but letting the rest of the city know it’s happening. Connecting the 14 schools that teach apparel, going into our elementary and middle schools, letting people know the different fashion icons who are here.”
He added, “I think most Angelenos don’t even know there is a fashion week. But that’s where my communication shop, my business team and I ultimately try to use that bully pulpit and the megaphone that we have. I don’t think it needs to be dictated by the city, but certainly for folks who are interested in taking it to the next level, we are open for conversation.” RELATED STORY: Q&A With Eric Garcetti, Mayor of Los Angeles >>
While no one would argue that there’s talent here — Slimane, Rodarte’s Laura and Kate Mulleavy and Band of Outsiders’ Scott Sternberg are among the many who choose to work in Los Angeles over other cities — what seems to be missing is an entity capable of uniting the right designers and sponsors into a cohesive event, like IMG did 10 years ago. “Fashion weeks succeed when there is an aggregate of great talent, and someone could get hold of [Los Angeles Fashion Week] and refocus it because there should absolutely be something happening there. People should be coming to see new talent and making that part of the message,” said Fern Mallis, who brought Mercedes-Benz Fashion Week at Smashbox Studios to Los Angeles from 2003 to 2008.
Since IMG exited L.A. in 2008, citing financial difficulties, organizers have struggled to form a unified event. Several groups tried to fill the void, some putting commerce before curation, which put off designers who didn’t want to be associated with certain brands or the party vibe of some events. Others staged indie events or one-off shows, resulting in a scattershot calendar and zero promotion of fashion week as a whole.
Some, like Sternberg, believe the city could do without shows. “Fashion week isn’t the answer to everything and probably not the answer for L.A. To try and mirror the fashion week schtick would kill the purity and creativity that’s the reason so many designers come here.”
Seeing opportunity, others persist. Style Fashion Week, produced by Bubblefish Media, which stages Style 360 in New York and Miami Swim Week events, offers a turn-key runway venue under a giant tent, but the budget ($5,000 to $15,000 a show) and pay-to-play vibe doesn’t appeal to everyone. Runway slots are available to seemingly anyone willing to pay, from kids’ clothes to clubwear, lingerie to sweats. “We’re open to any designer as long as they’re able to put on a good show,” said Bubblefish president Veronica Welch.
A spectacle for entertainment’s sake is one thing, a showcase for first-rate design is something completely different. Curation is sorely needed in L.A. to weed out subpar lines — the week saw more Spandex, PVC and stretch sequined minidresses than anything and it was questionable whether some of the models were professionals or friends, since better models may have improved the look of the clothes. But the event has returned for three years straight despite snafus such as hours-long delays (a show scheduled for 5 p.m. on Monday night started after 7 p.m., pushing the rest of the event past midnight and causing Dita Von Teese, one of the few celebrity attendees, to ditch). Those in attendance seemed pleased to ogle Kendall and Kylie Jenner, Alessandra Ambrosio, Bobby Brown, Adam Lambert and Lindsay Lohan, but it’s a far cry from Charlize Theron, Lucy Liu, Britney Spears and Reese Witherspoon, who attended in the IMG days.
Then there is the fundamental question of who the shows are for. Retailers were few and far between — and no major fashion directors attended. The audience was mainly made up of friends, hangers-on and anyone interested in “fashion.” Cedric Benaroch, co-owner of one of the more commercially successful brands, Day by Day, which sells in Fred Segal and Urban Outfitters, didn’t know whether any retailers attended his show. XCVI invited their buyers, including Kathleen Fowler from Sam’s Shop in Taos, N.M., who was in L.A. for Market Week. “It was a very exciting, fresh, vibrant presentation,” she said. “I experienced the collection in a fashion sense that I don’t always look for in the showroom. I’m much more practical from a selling point of view in the showroom. But because of the show I’ll step out of the box in the items I ordered.”
Retailers Mary Dawson and her sister Carole Brookshire of Revelation Tops in Montrose, Calif., were seated front row at XCVI. “It was a most enjoyable event. As a fashion buyer, it is inspiring to see the vision for the year ahead,” said Dawson. “To us, XCVI is the SoCal/L.A. vibe.”
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)
@badgalriri’s @fentybeauty launch in September was a massive success on social media, powering $72.9 million of earned media value, according to Tribe Dynamics. The brand’s foundation offering sparked conversations about diversity in beauty, launching the growth of emerging influencers and propelling the brand’s support on social media. Today, #fentybeauty won Launch of the Year at the WWD #BeautyIncAwards. (📷: Chema Moya/EPE-EFE)
@marianna_hewitt has become one of the most influential content creators in the beauty space, with almost 800,000 Instagram followers and a newly launched skin care line called @SummerFridays. Today, she was awarded Influencer of the Year at the WWD #BeautyIncAwards. (📸: @sophiachabbott )
As shopping behaviors evolve, the retail experience must follow. Head over to retail experts @colliersinternational’s Knowledge Leader series to read more about the shift in our shopping era. #colliersretail #lovecolliers
@prada opened a pop-up club, called Prada Double Club, in collaboration with German artist Cartsen Höller at @artbasel Miami. Last night, guests – including @youngparis, @ritaora and even Miuccia Prada herself – gathered in a former ice factory where the pop-up is housed for a performance from @wyclefjean. Go to WWD.com for full coverage on all the exhibits, parties and more at #ArtBaselMiami. #wwdeye (📷: @lexieblacklock)
@louboutinworld and @disney are making magic once again, creating a set of shoe designs for the release of “Star Wars: The Last Jedi.” Louboutin designed a pair of shoes for each of the film’s four female leads: Rey (@daisyridrey), Vice Admiral Amilyn Holdo (@lauradern), Captain Phasma (Gwendoline Christie) and Rose Tico (@kellymarietran). The shoes will debut on Saturday at the L.A. premiere of the latest episode. #wwdfashion
Today at the #BeautyIncAwards 2017, WWD will be joined by beauty leaders from around the world as we honor this year's most innovative people, products, brands and places. Follow along here and on Twitter for live coverage from the exclusive event. #wwdsummits (📷: @elizaflorendo)
Exclusive: Beauty superinfluencer @marianna_hewitt is launching her first-ever skin care brand with her business partner @laurengores. Their new line Summer Fridays, which will be sold exclusively at summerfridays.com starting in January, is launching with just one product – a hydrating cream Jet Lag Mask. “We wanted to focus on one product that was amazing,” said Hewitt. Read the full interview on WWD.com. Link in bio. #wwdbeauty #wwdnews
Michelin star-rated chef PJ Calapa marks his first solo endeavor with today’s opening of @scampinyc –– the new Southern Italian restaurant located in Manhattans’ Flatiron District. The upscale yet welcoming environment matches the menu, which includes two types of scampi: traditional Italian langoustines in butter and the Americanized version with shrimp over pasta 🍤 - pictured here. #wwdeye (📷: George Chinsee)