LOS ANGELES — Los Angeles is a city full of creativity, talent and celebrity. It boasts the largest apparel-manufacturing base and retail market in the country. It inspires numerous designers — from Hedi Slimane at Saint Laurent to the founders of Rodarte.
So why can’t it organize a major fashion week?
It’s a question that remains even as spring Los Angeles Fashion Week continues through the weekend, though there are signs that things are slowly moving in the right direction. For starters, the schedule, which kicked off Oct. 8, is significantly shorter than last season’s, which dragged on for a month. There were some promising new lines on the runway — Korovilas, Nuvula and Yoze among them. Show organizers found corporate sponsorships — L.A. Fashion Council partnered with retail center The Grove, which brought Citi and MAC to the table, and Style Fashion Week partnered with BMW and upgraded its venue to the L.A. Live complex. The Gen Art Fresh Faces in Fashion event, absent for a year, has also returned. RELATED STORY: Los Angeles Fashion Week Spring 2014 — The Collections >>
“L.A. is one of the most dynamic, fashion-forward cities in the world,” said Rick Caruso, founder and chief executive officer of Caruso Affiliated, which owns The Grove. “Aligning with L.A. Fashion Council gave us a platform to promote local talent, generating exciting energy at our property. With stakeholders who back its success, there is no doubt we can create something unique and lasting in this arena.”
New Los Angeles Mayor Eric Garcetti — who comes from a fashion family (his great-grandfather, Louis Roth, started a namesake men’s suiting company with retail stores called Eddie Harth in L.A., New York and Chicago) — has also pledged to support fashion week by “not just showing up at things, but letting the rest of the city know it’s happening. Connecting the 14 schools that teach apparel, going into our elementary and middle schools, letting people know the different fashion icons who are here.”
He added, “I think most Angelenos don’t even know there is a fashion week. But that’s where my communication shop, my business team and I ultimately try to use that bully pulpit and the megaphone that we have. I don’t think it needs to be dictated by the city, but certainly for folks who are interested in taking it to the next level, we are open for conversation.” RELATED STORY: Q&A With Eric Garcetti, Mayor of Los Angeles >>
While no one would argue that there’s talent here — Slimane, Rodarte’s Laura and Kate Mulleavy and Band of Outsiders’ Scott Sternberg are among the many who choose to work in Los Angeles over other cities — what seems to be missing is an entity capable of uniting the right designers and sponsors into a cohesive event, like IMG did 10 years ago. “Fashion weeks succeed when there is an aggregate of great talent, and someone could get hold of [Los Angeles Fashion Week] and refocus it because there should absolutely be something happening there. People should be coming to see new talent and making that part of the message,” said Fern Mallis, who brought Mercedes-Benz Fashion Week at Smashbox Studios to Los Angeles from 2003 to 2008.
Since IMG exited L.A. in 2008, citing financial difficulties, organizers have struggled to form a unified event. Several groups tried to fill the void, some putting commerce before curation, which put off designers who didn’t want to be associated with certain brands or the party vibe of some events. Others staged indie events or one-off shows, resulting in a scattershot calendar and zero promotion of fashion week as a whole.
Some, like Sternberg, believe the city could do without shows. “Fashion week isn’t the answer to everything and probably not the answer for L.A. To try and mirror the fashion week schtick would kill the purity and creativity that’s the reason so many designers come here.”
Seeing opportunity, others persist. Style Fashion Week, produced by Bubblefish Media, which stages Style 360 in New York and Miami Swim Week events, offers a turn-key runway venue under a giant tent, but the budget ($5,000 to $15,000 a show) and pay-to-play vibe doesn’t appeal to everyone. Runway slots are available to seemingly anyone willing to pay, from kids’ clothes to clubwear, lingerie to sweats. “We’re open to any designer as long as they’re able to put on a good show,” said Bubblefish president Veronica Welch.
A spectacle for entertainment’s sake is one thing, a showcase for first-rate design is something completely different. Curation is sorely needed in L.A. to weed out subpar lines — the week saw more Spandex, PVC and stretch sequined minidresses than anything and it was questionable whether some of the models were professionals or friends, since better models may have improved the look of the clothes. But the event has returned for three years straight despite snafus such as hours-long delays (a show scheduled for 5 p.m. on Monday night started after 7 p.m., pushing the rest of the event past midnight and causing Dita Von Teese, one of the few celebrity attendees, to ditch). Those in attendance seemed pleased to ogle Kendall and Kylie Jenner, Alessandra Ambrosio, Bobby Brown, Adam Lambert and Lindsay Lohan, but it’s a far cry from Charlize Theron, Lucy Liu, Britney Spears and Reese Witherspoon, who attended in the IMG days.
Then there is the fundamental question of who the shows are for. Retailers were few and far between — and no major fashion directors attended. The audience was mainly made up of friends, hangers-on and anyone interested in “fashion.” Cedric Benaroch, co-owner of one of the more commercially successful brands, Day by Day, which sells in Fred Segal and Urban Outfitters, didn’t know whether any retailers attended his show. XCVI invited their buyers, including Kathleen Fowler from Sam’s Shop in Taos, N.M., who was in L.A. for Market Week. “It was a very exciting, fresh, vibrant presentation,” she said. “I experienced the collection in a fashion sense that I don’t always look for in the showroom. I’m much more practical from a selling point of view in the showroom. But because of the show I’ll step out of the box in the items I ordered.”
Retailers Mary Dawson and her sister Carole Brookshire of Revelation Tops in Montrose, Calif., were seated front row at XCVI. “It was a most enjoyable event. As a fashion buyer, it is inspiring to see the vision for the year ahead,” said Dawson. “To us, XCVI is the SoCal/L.A. vibe.”
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)