LOS ANGELES — Los Angeles is a city full of creativity, talent and celebrity. It boasts the largest apparel-manufacturing base and retail market in the country. It inspires numerous designers — from Hedi Slimane at Saint Laurent to the founders of Rodarte.
So why can’t it organize a major fashion week?
It’s a question that remains even as spring Los Angeles Fashion Week continues through the weekend, though there are signs that things are slowly moving in the right direction. For starters, the schedule, which kicked off Oct. 8, is significantly shorter than last season’s, which dragged on for a month. There were some promising new lines on the runway — Korovilas, Nuvula and Yoze among them. Show organizers found corporate sponsorships — L.A. Fashion Council partnered with retail center The Grove, which brought Citi and MAC to the table, and Style Fashion Week partnered with BMW and upgraded its venue to the L.A. Live complex. The Gen Art Fresh Faces in Fashion event, absent for a year, has also returned. RELATED STORY: Los Angeles Fashion Week Spring 2014 — The Collections >>
“L.A. is one of the most dynamic, fashion-forward cities in the world,” said Rick Caruso, founder and chief executive officer of Caruso Affiliated, which owns The Grove. “Aligning with L.A. Fashion Council gave us a platform to promote local talent, generating exciting energy at our property. With stakeholders who back its success, there is no doubt we can create something unique and lasting in this arena.”
New Los Angeles Mayor Eric Garcetti — who comes from a fashion family (his great-grandfather, Louis Roth, started a namesake men’s suiting company with retail stores called Eddie Harth in L.A., New York and Chicago) — has also pledged to support fashion week by “not just showing up at things, but letting the rest of the city know it’s happening. Connecting the 14 schools that teach apparel, going into our elementary and middle schools, letting people know the different fashion icons who are here.”
He added, “I think most Angelenos don’t even know there is a fashion week. But that’s where my communication shop, my business team and I ultimately try to use that bully pulpit and the megaphone that we have. I don’t think it needs to be dictated by the city, but certainly for folks who are interested in taking it to the next level, we are open for conversation.” RELATED STORY: Q&A With Eric Garcetti, Mayor of Los Angeles >>
While no one would argue that there’s talent here — Slimane, Rodarte’s Laura and Kate Mulleavy and Band of Outsiders’ Scott Sternberg are among the many who choose to work in Los Angeles over other cities — what seems to be missing is an entity capable of uniting the right designers and sponsors into a cohesive event, like IMG did 10 years ago. “Fashion weeks succeed when there is an aggregate of great talent, and someone could get hold of [Los Angeles Fashion Week] and refocus it because there should absolutely be something happening there. People should be coming to see new talent and making that part of the message,” said Fern Mallis, who brought Mercedes-Benz Fashion Week at Smashbox Studios to Los Angeles from 2003 to 2008.
Since IMG exited L.A. in 2008, citing financial difficulties, organizers have struggled to form a unified event. Several groups tried to fill the void, some putting commerce before curation, which put off designers who didn’t want to be associated with certain brands or the party vibe of some events. Others staged indie events or one-off shows, resulting in a scattershot calendar and zero promotion of fashion week as a whole.
Some, like Sternberg, believe the city could do without shows. “Fashion week isn’t the answer to everything and probably not the answer for L.A. To try and mirror the fashion week schtick would kill the purity and creativity that’s the reason so many designers come here.”
Seeing opportunity, others persist. Style Fashion Week, produced by Bubblefish Media, which stages Style 360 in New York and Miami Swim Week events, offers a turn-key runway venue under a giant tent, but the budget ($5,000 to $15,000 a show) and pay-to-play vibe doesn’t appeal to everyone. Runway slots are available to seemingly anyone willing to pay, from kids’ clothes to clubwear, lingerie to sweats. “We’re open to any designer as long as they’re able to put on a good show,” said Bubblefish president Veronica Welch.
A spectacle for entertainment’s sake is one thing, a showcase for first-rate design is something completely different. Curation is sorely needed in L.A. to weed out subpar lines — the week saw more Spandex, PVC and stretch sequined minidresses than anything and it was questionable whether some of the models were professionals or friends, since better models may have improved the look of the clothes. But the event has returned for three years straight despite snafus such as hours-long delays (a show scheduled for 5 p.m. on Monday night started after 7 p.m., pushing the rest of the event past midnight and causing Dita Von Teese, one of the few celebrity attendees, to ditch). Those in attendance seemed pleased to ogle Kendall and Kylie Jenner, Alessandra Ambrosio, Bobby Brown, Adam Lambert and Lindsay Lohan, but it’s a far cry from Charlize Theron, Lucy Liu, Britney Spears and Reese Witherspoon, who attended in the IMG days.
Then there is the fundamental question of who the shows are for. Retailers were few and far between — and no major fashion directors attended. The audience was mainly made up of friends, hangers-on and anyone interested in “fashion.” Cedric Benaroch, co-owner of one of the more commercially successful brands, Day by Day, which sells in Fred Segal and Urban Outfitters, didn’t know whether any retailers attended his show. XCVI invited their buyers, including Kathleen Fowler from Sam’s Shop in Taos, N.M., who was in L.A. for Market Week. “It was a very exciting, fresh, vibrant presentation,” she said. “I experienced the collection in a fashion sense that I don’t always look for in the showroom. I’m much more practical from a selling point of view in the showroom. But because of the show I’ll step out of the box in the items I ordered.”
Retailers Mary Dawson and her sister Carole Brookshire of Revelation Tops in Montrose, Calif., were seated front row at XCVI. “It was a most enjoyable event. As a fashion buyer, it is inspiring to see the vision for the year ahead,” said Dawson. “To us, XCVI is the SoCal/L.A. vibe.”
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)