TOKYO — Louis Vuitton held its first-ever fashion show here Wednesday for 500 guests, building a dome for one night in the suburbs to display its fall collection.
For the event, a huge dome was built in Yumenoshima, which means the “Dream Island” in English, reclaimed land in the suburbs of Tokyo. The guests were taken from the heart of Tokyo by bus to the venue for the 9 p.m. show, walking across a green field to the venue.
“This is a great event,” said Bernard Arnault, chairman of Vuitton parent LVMH Moët Hennessy Louis Vuitton. “Marc Jacobs is here, and we showed our products to the people in Japan and Asia, the very important market for the brand.”
Yves Carcelle, president of Vuitton, added, “We picked this location because here we are able to show Louis Vuitton perfectly. This is a symbolic event. The show is the same but the setting was changed. And the whole event was held at this unique location of the green field and the futuristic hall.”
The show included 50 styles. Afterward, more than 1,000 people were invited to a party, which started in a Seventies-style disco set up behind the runway.
At 11:30, the music stopped and, to yells and applause, Grace Jones appeared on stage. Marc Jacobs left the VIP room to dance with Jones on the stage as guests crowded around.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)