PARIS — Louis Vuitton executives will be tracking the weather forecast as regularly as the stock markets over the next fortnight as the Louis Vuitton Pacific Series sailing competition begins in Auckland, New Zealand, today.
Around 170 yachtsmen have descended upon the country’s largest city, where a temporary floating bridge has been built across the harbor. With racing close to shore to enable viewing plus an international media presence of 100 journalists, Vuitton executives hope the event — 90 percent of which the company has funded, with the rest paid for by New Zealand’s government — will generate widespread interest.
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