That's the proposition of a new breed of loungewear designers who are creating silhouettes elegant enough for entertaining — or sporty enough for a poolside resort romp — yet comfortable enough to slide into bed. Take, for example, a fluid silk slip from French designer Vanessa Bruno or a cableknit "tennis outfit" from New York's Skin.
"For fall, we saw a return to the Thirties in fabrication, style and silhouette," says Ed Bucciarelli, president and chief executive officer of Henri Bendel, citing French brands such as Gentry de Paris and Dior, as well as Leigh Bantivoglio, based in New York, and Trelise Cooper, of Auckland, New Zealand. "Even contemporary brands like Cosabella are channeling Jean Harlow with a stretch silk slipdress trimmed in lace," he adds. "We expect this trend to pick up even more momentum as fall approaches."
Amanda Lepar, buyer for Figleaves.com, an online retailer of branded intimates, predicts that glamorous loungewear will take off this fall, due in part, she says, to "ready-to-wear's return to hourglass silhouettes." Lepar says Oscar de la Renta, as well as Madame V, of London, and Julianne, an Australian luxury sleepwear brand, are indicative of the trend. "We're focusing on sophisticated styles with a touch of Hollywood glamour that remain sleep-friendly in terms of fabrics," she adds.
Some attribute the growing success of retro-inspired sleepwear to the popularity of vintage clothing, which has led to the rediscovery of glamorous slips. "Loungewear has returned to being about self-indulging and looking fabulous at all times — you never know who is going to ring that doorbell," says Julianne's designer Nicky Adamo. However, nudging fashionable loungewear looks into a market dominated by traditional sleepwear brands is not quite as easy as shaking up a dry martini. British designer Claire Judge had to edge her retro loungewear brand Aloe, based in London, into a market she said was saturated by "Juicy Couture knockoffs."
"The idea was to go back to the days of glamour," says Judge, whose fall collection features Forties-style wrap tops and bloomers, as well as Biba-inspired silhouettes and her staple hippie-chick Sunrise dress, which has been a hit with Jade Jagger and Yasmin LeBon, the designer notes. "Today, my pieces are doing well as homewear, but they're also selling well in resorts," she adds.Still, department stores found it a challenge to place loungewear brands with hybrid looks, such as Alice & Astrid, of London, an eight-year-old firm that launched its retro take on loungewear four years ago with looks ranging from Victoriana to Seventies styles. A few years down the line — and after Beyoncé Knowles was spotted in the label's baby dolls — designer Astrid Blake said that stores are beginning to rejigger their departments to position loungewear closer to ready-to-wear, thus removing design limitations.
One such store is London's Harvey Nichols, where intimate apparel buyer Charlotte Greenhalgh attributes the "smartening up" of loungewear looks to a return to home entertaining. "Glamorous loungewear is a category that is flourishing in our store," she says. "Women want to feel stylish, even at home during the evening."
And last year, Carolyn Haase, lingerie buyer for Bon Marché in Paris, began shifting her sleepwear buying budget to accommodate the burgeoning loungewear category. "Women are looking for style-conscious loungewear in sensuous fabrics that they can slip into when they get home," she says. "They're looking for elegant pieces that feel like a second skin."
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye