MILAN — First the furniture, now the loungewear.

A few weeks after the introduction of Armani Dolci candies, Giorgio Armani is launching a line of clothes to wear at home — perhaps to help indulge in those sweet, relaxing moments. Armani Homewear will be introduced in the new Armani Casa store, which, as reported, will open Friday here. "Armani Casa’s concept is about a lifestyle at home," said Robert Triefus, the group’s corporate vice president of worldwide communications. "This is a lounge collection, almost a sportswear line. The idea is to provide something to relax in at home, once you’ve shut the door."

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus