NEW YORK — Ady Gluck-Frankel, the designer behind the 20-year-old junior sportswear label Necessary Objects, is launching her first contemporary line called Love...Ady for fall retailing.

The line consists of an array of choices for the young professional, such as gray skirtsuits with lace lining and brown tweed pants with large button details to be matched with an orange satin and lace top. Other key items include a pink-and-gray plaid skirt with matching jacket and a brown satin and lace pleated skirt.

“This line is about everything that inspires me,” Gluck-Frankel said. “The first collection is Fifties-inspired, which is influenced by my grandmother’s elegant wardrobe. She was a very stylish woman who just loved clothes.”

The Love...Ady line wholesales from $19 to $70, which places the brand on the lower end of contemporary.

“It has the great contemporary styling, with high-quality fabrics, but I am able to keep the prices down,” she said. “I have always been a firm believer that great style is not about the money you spend on clothes, but more about how you make the best of what you have. Good style is about how you respect yourself.”

While Gluck-Frankel is anticipating $10 million in sales for the first year at retail, she still has to balance her design duties for Necessary Objects and her numerous private label lines.

“This is easy,” she said. “I’ve always wanted to do it, so it’s easy.”

— Julee Greenberg

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