When those $349 wedding gowns from Viktor & Rolf for H&M hit stores last month, all 1,000 of them were quickly swooped up by brides-to-be across the U.S. and Europe. WWD caught seven of them in the fitting room — and another two amid their wedded bliss.
Bride: Eda Genc, 26, works in tourism. Dress number: 646 Store: Boulevard Haussmann, Paris Wedding date: Aug. 18 She says: "I love the whole over-the-top bow, and the fact that my wedding dress will be a collector piece by a major designer."
Bride: Anais Chavez, 25, events planner for the Orange County Council of the Boy Scouts of America. Dress number: 877 Store: Beverly Center, Los Angeles Wedding date: July 28 She says: "I decided not to wear it on my wedding day. I'm going to wear my mom's instead. I kind of got caught up in the idea that it was a limited edition. [But my mom and aunt] didn't like the dress; they thought the bow was too big." (She ended up making a slight profit by selling the dress on eBay for $385.)
Bride: Hannah Svensson, 28, Study Abroad coordinator at London College of Fashion. Dress number: 285 Store: Oxford Circus, London Wedding date: Aug. 4 She says: "Everything happened so fast in the shop, but [then] I went home, did my hair and makeup, put on the dress and a pair of heels. And that is when it happened — I fell in love with it."
Bride: Elodie Lenoir, 24, interior designer. Dress number: 726 Store: Les Halles, Paris Wedding date: TBD. She says: "I loved the idea of having a designer wedding dress. How many girls can afford that? But I have to get some alterations made because the fabric is too transparent."
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)