NEW YORK — Luca Luca, the Manhattan-based designer collection with an Italian soul, is raising its profile by widening its retail presence. While there’s been sufficient media hype, with celebrity followings at fashion shows and product placement on stars like Halle Berry, it’s time to build up the brand with bricks and mortar.

Luca Luca opened a store in the Houston Galleria last month. Another is set to open in The Village at Merrick Park in Coral Cables, Fla., this Friday, and a lease has been signed for The Forum Shops at Caesars Palace in Las Vegas. The Vegas store is seen opening in October in a new wing under construction, near where Kate Spade, Harry Winston and Carolina Herrera are planning shops.

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