MILAN — Italian designer Luisa Beccaria is building a presence in the U.S. among the Hollywood crowd, as well as specialty retailers and their clients.

Her line has been hitting the trunk-show circuit and her new general manager, Jean-Luc Ayroles, aims to double thenumber of American doors in which her collections are sold in the next few years. Beccaria also is broadening her selection to include more casual items.

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