LONDON —?It’s fairly safe to say that Lulu Guinness’s mission in life is to accessorize quirky, glamour girls head-to-toe. Following her successful bag and shoe lines, Guinness is set to launch her self-titled fragrance next...
LONDON —?It’s fairly safe to say that Lulu Guinness’s mission in life is to accessorize quirky, glamour girls head-to-toe. Following her successful bag and shoe lines, Guinness is set to launch her self-titled fragrance next spring.
"I knew instinctively how I wanted the scent to be," she told WWD in a recent interview. "I wanted a scent that smelled like fresh flowers in a country retreat first thing in the morning, something very floral and unashamedly feminine."
The scent’s top notes are a floral bouquet of sparkling clementines, cassis flowers, apple blossoms and sweet peas. Middle notes of lily of the valley, Easter lilies, deep amaryllis and bluebell lilies build the heart of the fragrance. Base notes are of sandalwood and heliotrope, with three floral extracts; Egyptian jasmine absolute, rose absolute and French wild jonquil absolute. The juice is by Rodrigo Flores-Roux, from Quest International and distributed by Riviera Concepts Inc.
When making the fragrance, Guinness wasn’t so much thinking about her customer but more about her own likes and dislikes. "I think you have to be very true to yourself," she said. "You can’t appeal to everyone in the world, but I think there are enough people out there who share my sensibility."
There are eight stockkeeping units in the lineup: a 1-oz. perfume spray in "Be a Glamour Girl" Lulu bag priced at $200; a 1.7-oz. and 3.4-oz. eau de parfum spray priced at $60 and $80, respectively, and a 1-oz. eau de parfum purse spray in a pouch for $40. The luxury bath and body range includes a 5.7-oz. body lotion priced at $46, a 6.8-oz. body cream at $78, a 7-oz. tub of dusting powder at $48 and a 7.8-oz. hand cream for $28.
The packaging is as individual as the scent. Designed by Guinness herself, it’s reminiscent of her unique quirky bags and Forties-style shoes. "Everything I do is about being different from everybody else," she said. "The packaging is old-fashioned but in a glamorous sense, I wanted to create something that you really want to put on your dressing table."The bottle is lilac, Guinness’s favorite color, and circular in shape. Sketched on the front is a simple image of its designer, complete with black curls and bright red lipstick, a product she hopes to add to the range shortly. The box is presented in lilac and cream stripes, inspired by the awnings of her London storefronts, and embossed with her trademark logo.
The collection will enter 200 to 300 doors in the U.S., including Nordstrom and Neiman Marcus, in March and will have an exclusive U.K. launch at Harrods in London the next month. The scent will also be available at Lulu Guinness shops. Projected first-year sales are expected to reach $5 million at retail, according to estimates by industry sources.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast