By  on January 7, 2008

SOVICO, Italy — Ask any high-net-worth man which tailored clothing brand he’d most likely tout at the yacht club and three times out four you’ll get one answer: Canali.

According to a recent study by New York–based Luxury Institute, 75 percent of respondents polled said they’d be most willing to recommend the high-end Italian brand to their nearest and dearests, beating out tony competitors like Ermenegildo Zegna, Brioni and Armani. And even with a limited ad budget, it still managed a reputable fourth on the Institute’s Luxury Brand Status Index. (Brioni came in first.)

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