PARIS — Beefing up management at its most profitable brand, LVMH Moët Hennessy Louis Vuitton named Serge Brunschwig, currently head of Sephora Europe, to the new post of general manager at Louis Vuitton, effective Sept. 1.

Brunschwig will be responsible for Louis Vuitton’s network of 292 boutiques in 45 countries, and for logistics. He reports to Marcello Bottoli, president and chief executive officer of Louis Vuitton.

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