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PARIS — MAC is bringing a couture touch to its color cosmetics.
In April, the brand will introduce a limited-edition makeup palette containing the hues used in Lebanese designer Elie Saab’s most recent spring-summer couture collection.
“It’s a creative exercise, not about volume,” said John Demsey, MAC’s president. “[The project] reinforces our relationship with and our commitment to Elie Saab and sends the message that this is something we believe in.”
MAC has a long-established link with fashion, but up until now only created single, limited-edition items for designers in the ready-to-wear realm. For Lawrence Steele, for example, MAC concocted an eye shadow, and a lipstick for Heatherette.
For the Saab project, MAC is creating 1,000 units of the makeup palettes — slim, black compacts containing two powder blushes, four eye shadows and two lipsticks — all in golden, brown and beige tones. Each is contained in a brown velvet pouch.
They will be available in 15 doors altogether, in France — where they will sell for $47.20 at current exchange rates — and the Mideast. “Elie Saab has a huge presence in the Middle East, and it’s an important emerging market for MAC,” added Demsey.
He said more such projects are possible in the future.
This story first appeared in the February 14, 2003 issue of WWD. Subscribe Today.