NEW YORK — MAC & Milk’s logo isn’t the only thing evolving this fashion week.
Now in its third season, the initiative is continuing to grow, and this time, there are several developments, including a partnership with AOL, new automotive partner Audi of America and a slew of additional names on the schedule.
“The original concept of MAC & Milk — being a community incubator for emerging design talent — still remains, with many designers that were with us last time returning, and, at the same time, new designers joining us,” said John Demsey, a group president of the Estée Lauder Cos. Inc.
This season, MAC & Milk will host more than 40 shows and presentations. The lineup includes Altuzarra, Vena Cava, TH Redux, Erin Fetherston, Jeremy Scott, Pamela Love, Peter Som, Preen, Proenza Schouler, Costello Tagliapietra, Frank Tell, Alexander Wang, Billy Reid, Gary Graham, Graeme Armour, Juan Carlos Obando, LNA, Matthew Ames, Patrik Ervell, Julian Louie, Kim Ovitz, Jen Kao, Jeremy Laing, Peter Jensen, Rad by Rad Hourani, Richard Chai Menswear, Staerk, Suno and Temperley London.
In addition, Tara Subkoff will mark her return to fashion with her Imitation label, and other newcomers to MAC & Milk include The Row, Mandy Coon, L’Eclisse, The Blonds and Isabella Tonchi, and accessories makers Chris Habana, George Esquivel, Lulu Frost and Made Her Think.
The shows will take place from Sept. 9 to 16 at Milk Studios at 450 West 15th Street.
AOL will live-stream the designers’ shows on its StyleList.com site, which had 5.2 million unique visitors in July.
“We try to speak to a broad audience and translate what they need to know about fashion and beauty,” said StyleList.com director Diane Davis, who added the partnership will bring “these designers and their collections to our readers.”
The shows will also be live-streamed on the designers’ own sites, MAC & Milk’s new site MilkMade.com, as well as MAC’s Facebook page, which has over a million fans.
Parsons The New School for Design students will volunteer at the venue, and shows will be live-streamed at Parsons’ auditorium and closed-circuit television network.
Select industry executives will be given mobile devices to take photos at MAC & Milk, which will be edited and uploaded to MilkMade.com.
“We think all this brings the energy and the vibe about what this is all about to countless people who are fans of fashion, makeup and design, not just in New York City, but all over the world,” said Demsey.
The initiative will also offer a “Starting Your Own Business” panel discussion to students from the city’s design schools, which will also be live-streamed on AOL.
For the first time, MAC & Milk is working with the Meatpacking District Initiative to support events and after parties around the neighborhood and coordinating the show schedules to maximize the opportunities for all businesses in the area. Mazdack Rassi, founder and creative director of Milk Studios, explained that MAC & Milk always had a more comprehensive vision. “It wasn’t just about what went on in the building, but also all the young designers that are downtown and in their showrooms,” Rassi said.
Audi is providing a fleet of 2011 A8 cars to help VIP guests with transportation to and from Milk Studios during fashion week.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)