By and  on January 8, 2009

MILAN — Don’t expect men to compromise on made-to-measure.

According to experts here, the category, which registered bullish growth in 2008, will continue to blossom — albeit at a slower rate — despite the bleak economic outlook, because men see bespoke tailoring as a mid- to long-term investment and not just a seasonal thrill. Although made-to-measure may be priced up to 20 to 30 percent higher than ready-to-wear, executives maintain that consumers get more bang for their buck.

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