NEW YORK — J. Crew's Madewell has landed its first Manhattan location in SoHo.
The brand, which is inspired by an old workwear label bought five years ago by J. Crew Group chairman and chief executive officer Millard "Mickey" Drexler, will open a two-level store at 486 Broadway, at Broome Street, in late November. The address, which housed Cowboy Clothing Shop and Western Spirit, has 2,000 square feet on the ground floor, 2,000 square feet on the second level and 2,000 feet on the lower level, real estate brokers said.
The store is the brand's first street location in the U.S., a strategy it plans to pursue. Madewell's five existing stores are in shopping centers.
A J. Crew spokeswoman confirmed that Madewell will unveil a store in SoHo before the holidays, but declined to comment on its exact location.
The company had been circling Manhattan for months, after successfully testing the waters in March with a temporary store whose address was kept secret to all but a select group of celebrities, editors and stylists.
The "secret store," as J. Crew called it, was in the company's headquarters at 770 Broadway, where a floor was transformed into a selling environment for Madewell. Among those who visited were Uma Thurman and Catalina Sandino Moreno ("Maria Full of Grace"). Michelle Willliams placed a phone order because she was going out of town and worried that the product would sell out. About 200 people shopped at the temporary store, where bestsellers included garment-washed denim, Eliot feminine tops, Wallace cardigans and Hi-Line T-shirts.
The company has touted the fact that young Hollywood actresses have been buying the clothes for themselves rather than waiting to be gifted. Reese Witherspoon, Winona Ryder and Chloë Sevigny shopped at Madewell's unit at Westfield Century City Shopping Center in Los Angeles.
Madewell launched a new fall Web site, madewell1937.com, which offers a tightly edited collection of bottoms, tops, jackets, shoes, handbags and scarves. Each pant style is shown with only one or two tops. Bootlegger jeans, $78.50, are paired with a tomato-color chiffon baby-doll cami, $58. Garment-dyed rail straight jeans, $89.50, are shown with a printed wide-stripe cami, $58, Tokyo blazer, $216 and d'Orsay heels, $148.J. Crew's SoHo store, on Prince Street between Greene Street and Mercer Street, is surrounded by luxury brands such as Apple, Camper, Marc Jacobs, Louis Vuitton and Vivienne Westwood. On Broadway, Madewell's neighbors will include H&M, Banana Republic, American Eagle Outfitters and Uniqlo.
In addition to Century City, other Madewell stores are at NorthPark Center, Dallas, and Domain, Austin, Tex.; Fashion Show, Las Vegas, and The Mall at Short Hills in Short Hills, N.J. A Madewell store is set to open on Sept. 7 at the Natick Collection in Natick, Mass.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye