Grabbing another high-profile location, Madewell will open in Las Vegas on May 15, inside the Fashion Show Mall on the Strip.
Madewell was launched last fall by the J. Crew Group, and currently operates three stores, in NorthPark Center in Dallas, Century City mall in Los Angeles and The Domain in Austin, Tex. Madewell is seeking a site in Manhattan and will launch e-commerce in spring 2008.
The 2,872-square-foot Las Vegas shop will provide significant visibility for the brand. The opening is a week before the International Council of Shopping Centers spring convention in Vegas, which draws hundreds of developers and real estate brokers and consultants, many of whom will be invited to the store for their first look at the concept. It's situated on the mall's upper level west next to Saks Fifth Avenue.
The brand offers an edgier take on casual clothes and is inspired by the former New Bedford, Mass., workwear company that bore the Madewell name. "Madewell started as a fun idea that has grown into an assortment of great clothes that look good now, and will continue to look good five years from now," Millard "Mickey" Drexler, chairman and chief executive officer of J. Crew, said in a statement. "At the end of the day, it's about great style, design and attitude."
"We have been thinking long and hard about the perfect location for a new Madewell store and felt that Las Vegas was the ideal place. Las Vegas has an energy and style where everyone would love Madewell," added Kin Lee, head designer.
Bestsellers include garment-dyed and white denim, sexy T-shirts, the vintage "stripes" collection, washed "boyfriend" shirts and "wear-around-town" dresses. "These are not looks for teenagers," said Drexler. "I think there's been a real void at retail for subtly timeless clothing with a bit of an edge while still retaining a classic sensibility and integrity."
For additional exclusive products, Madewell also has formed partnerships with a handful of designers and brands, including Hunter Wellington Boots, Philip Crangi, a New York jewelry designer, and Havaianas, the famous Brazilian flip-flop created in 1962.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast