Grabbing another high-profile location, Madewell will open in Las Vegas on May 15, inside the Fashion Show Mall on the Strip.
Madewell was launched last fall by the J. Crew Group, and currently operates three stores, in NorthPark Center in Dallas, Century City mall in Los Angeles and The Domain in Austin, Tex. Madewell is seeking a site in Manhattan and will launch e-commerce in spring 2008.
The 2,872-square-foot Las Vegas shop will provide significant visibility for the brand. The opening is a week before the International Council of Shopping Centers spring convention in Vegas, which draws hundreds of developers and real estate brokers and consultants, many of whom will be invited to the store for their first look at the concept. It's situated on the mall's upper level west next to Saks Fifth Avenue.
The brand offers an edgier take on casual clothes and is inspired by the former New Bedford, Mass., workwear company that bore the Madewell name. "Madewell started as a fun idea that has grown into an assortment of great clothes that look good now, and will continue to look good five years from now," Millard "Mickey" Drexler, chairman and chief executive officer of J. Crew, said in a statement. "At the end of the day, it's about great style, design and attitude."
"We have been thinking long and hard about the perfect location for a new Madewell store and felt that Las Vegas was the ideal place. Las Vegas has an energy and style where everyone would love Madewell," added Kin Lee, head designer.
Bestsellers include garment-dyed and white denim, sexy T-shirts, the vintage "stripes" collection, washed "boyfriend" shirts and "wear-around-town" dresses. "These are not looks for teenagers," said Drexler. "I think there's been a real void at retail for subtly timeless clothing with a bit of an edge while still retaining a classic sensibility and integrity."
For additional exclusive products, Madewell also has formed partnerships with a handful of designers and brands, including Hunter Wellington Boots, Philip Crangi, a New York jewelry designer, and Havaianas, the famous Brazilian flip-flop created in 1962.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews