MADRID — "I’m not competing with Zara, it’s impossible. I’m interested in fashion that no other retailer in Madrid has. My customer is designer-savvy and she knows the labels. She is looking for something different, something...
MADRID — "I’m not competing with Zara, it’s impossible. I’m interested in fashion that no other retailer in Madrid has. My customer is designer-savvy and she knows the labels. She is looking for something different, something you can’t find anywhere else," said Celine Beteinber, the 31-year-old manager and buyer for Eks, Madrid’s newest fashion retailer.
Eks is short for Ekseption, which is one of Madrid’s most successful and venerable multilabel stores. Both locations are owned by Beteinber’s father and they are neighbors on Calle Velasquez, a well-trafficked, commercial thoroughfare in the Spanish capital’s Salamanca area.
With 900 square feet and a minimalist aesthetic, Eks’ merchandise is younger than Ekseption, which traditionally stocks such luxe brands as Jean Paul Gaultier, Jil Sander, Yves Saint Laurent, Gucci and Dolce & Gabbana. Eks, meanwhile, carries such labels as Marc by Marc Jacobs, Miu Miu, Bernard Wilhelm and Prada Knitwear, as well as the denim brands Seven, Habitual and Earl Jeans. Downstairs, a small men’s wear selection offers Bernard Wilhelm Men, Raf Simons, Xavier Delcour, Marni and Maharishi.
The rest of Eks’ product mix is made up of sporty footwear styles by Adidas and Nike, plus accessories such as hats, bags and belts by the same designer roster as the clothes.
"We are a multibrand retailer and that is our strength. The concept behind the new store is to showcase young designer talent and mix-match items. We are not suggesting that you come to Eks for a total look," Beteinber explained as she shuttled back and forth between the two locales. "The younger lines can’t be displayed with Ekseption’s higher-priced luxury merchandise; it just doesn’t work."
Eks’ prices range from $105 for jeans to $390 for a multicolored miniskirt with dinosaur motifs, sequins and hand embroidery by Willhelm to $430 for Marc by Marc Jacobs’ colorful novelty knits and sweater jackets.
The target customer is "the same as Ekseption, 35-, 50-, 60-year-olds and younger, of course," she said, adding, "I have a lot of customers but no fashion models because I won’t give anything away. I work for what I have." Even with that, customers generally have to be model thin. While Ekseption and Eks carry sizing up to a U.S. 12, most styles are available in sizes 4 to 6 only.Beteinber is reluctant to predict first-year sales. "It’s hard to say; it takes time to build a business."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast