MADRID — "I’m not competing with Zara, it’s impossible. I’m interested in fashion that no other retailer in Madrid has. My customer is designer-savvy and she knows the labels. She is looking for something different, something you can’t find anywhere else," said Celine Beteinber, the 31-year-old manager and buyer for Eks, Madrid’s newest fashion retailer.

Eks is short for Ekseption, which is one of Madrid’s most successful and venerable multilabel stores. Both locations are owned by Beteinber’s father and they are neighbors on Calle Velasquez, a well-trafficked, commercial thoroughfare in the Spanish capital’s Salamanca area.

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