Oprah Winfrey’s TV program can cause viewers to rush to buy the products she recommends, and her O, The Oprah Magazine can have similar influence when it comes to fashion.
To celebrate the title’s influence in the world of accessories, O has been selected as Magazine of the Year by the Accessories Council. The monthly magazine, introduced in April 2000, has become one of the leading women’s lifestyle publications, with a circulation of 2.3 million.
Adam Glassman, creative director of O, said accessories are important to the magazine, and it always keeps in mind who its readers are.
“You’ll see Ann Taylor on the same page as Target,” he added.
Amy Gross, editor in chief, said the magazine goes through “endless stages of review” on accessories and holds Oprah Winfrey as its ultimate role model.
“We have a trust and taste level, and we don’t tell our readers that they have to buy anything,” Gross said. “Oprah’s highest priority is trust, and we operate from that.”
Jill Seelig, vice president and publisher, said the magazine does accessories in a more attainable and affordable style than many fashion magazines.
“This [award] is a testament that a lifestyle magazine is more relevant to a woman’s life,” she said.
Seelig noted that the magazine has posted the best year in its history, as its fashion business is up 50 percent from last year, and its watch and jewelry business is up 78 percent.
This story first appeared in the October 30, 2006 issue of WWD. Subscribe Today.