MAGIC Man will be greatly altered come February as an influx of high-profile premium brands flood the main hall and a number of the trade show’s marquee exhibitors scale down their presence or skip the event altogether.
Nearly 100 premium and contemporary brands, many of which have never shown at MAGIC or haven’t exhibited there for years, will be presenting in the new main hall showcase, dubbed Premium at MAGIC. As of Jan. 1, brands like Chrome Angels, Levi Strauss & Co., Schott NYC, Ve’cel, Kangol Apparel, Ginch Gonch and Report Collection had confirmed attendance.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)