MAGIC Man will be greatly altered come February as an influx of high-profile premium brands flood the main hall and a number of the trade show’s marquee exhibitors scale down their presence or skip the event altogether.
Nearly 100 premium and contemporary brands, many of which have never shown at MAGIC or haven’t exhibited there for years, will be presenting in the new main hall showcase, dubbed Premium at MAGIC. As of Jan. 1, brands like Chrome Angels, Levi Strauss & Co., Schott NYC, Ve’cel, Kangol Apparel, Ginch Gonch and Report Collection had confirmed attendance.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"