NEW YORK — Celebrating its 80th anniversary as the grand dame of the bra industry, Maidenform is embarking on a new ad campaign while enhancing product development.

Three years after emerging from bankruptcy, Maidenform has been reinvigorated. Thomas J. Ward, Maidenform’s president and chief executive officer, said the future for the venerable foundations maker looks healthy, following a cash infusion by First Union Bank unit Congress Financial of $82.5 million and a $60 million revolving credit credit line in May 2001, secured by receivables and inventory.

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