NEW YORK — Maidenform has unveiled its new $6 million national print and outdoor advertising campaign.

Launched last week, it marks the first new ad campaign in several years and is the first stage in the rebranding of Maidenform. It plays on the heritage of the memorable “I Dreamed…” campaign of the Fifties and Sixties, which featured whimsical tag lines such as, “I Dreamed I Was A Fashion Editor In My Maidenform Bra,” and “I Dreamed I Was Wanted In My Maidenform Bra,” in a cowboy-inspired ad that featured a Jane Russell look-alike wearing a bullet-shaped bra while holding two pistols.

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