Let’s circle back to Maiyet, the indie fashion label that materialized on the high-fashion scene for spring 2012 with a curious backstory. Maiyet resolves to institute social change in underdeveloped countries through the sale of luxury merchandise. Immediately, it had all the right steps in place, securing an exclusive with Barneys New York, a spot on the Paris Fashion Week calendar and a campaign with Daria Werbowy, with KCD handling public relations.
The improbably high-profile intrigue for a virtually unknown label is increasing. Tonight, Maiyet and its nonprofit partner Nest are holding a dinner, cohosted by Freida Pinto, Wendy Schmidt and Barneys, at the Consulate General of India in New York, to reveal their latest endeavor: a “facility” — otherwise known as a factory — in Varanasi, India, designed by no less a star architect than David Adjaye. Ground is scheduled to break this fall, and the building will house a minimum of 25 Varanasi silk weavers, with room for up to 100 once the business scales. In addition to upgrading and centralizing operations for the weavers, who typically work from home, the complex will bring together craftsmen from neighboring Muslim and Hindu villages, and address the gender needs of Muslim communities, in which men and women do not work alongside each other. All of these points were drilled home by Maiyet founder and chief executive officer Paul van Zyl and president and creative director Kristy Caylor, along with Adjaye during a series of phone interviews earlier this week.
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