NEW YORK — The question on the minds of most jeans executives these days is how much longer the category can continue its strong run without fraying.

Rather like the durable bottoms they hawk, jeans companies have held up to the bumps and shocks the U.S. economy has suffered through over the past year without showing major signs of wear. Even through the first half of 2002, which has generally been a lackluster period for apparel sales, jeans sales have held up better than many other categories.

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