NEW YORK — They’ve gone on a diet and have gotten in shape, and now moderate and better sportswear firms are ready to tackle a challenging year ahead.

The key words are "lean" and "fast," as in cutting the fat out of inventories and being able to respond quickly to emerging trends. This strategy has come to the front during a time when shoppers are waiting longer and being more prudent with their dollars, and are buying more in season.

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