NEW YORK — Start spreading the…fragrance? That’s exactly the idea behind Bond No. 9, a collection of 16 fragrances where each scent boasts a name that represents a different New York neighborhood or experience.

The collection was the brainchild of Laurice Rahme, founder of Bond No. 9 and president of Creed USA. She noted, "we have two missions: to restore artistry to the business and to provide each New York neighborhood with its own scent."

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