EVIAN, France — Reinventing a mature brand may be an art, but there are marketers who have elevated it to a science.
Four of these marketers made up the third panel of the WWD Beauty CEO Summit, titled "Brands — The Art of Reinvention." Chantal Roos, chairman and chief executive officer of YSL Beauté, led the group, which consisted of Camille McDonald, president and chief executive officer of Parfums Givenchy Inc., American Designer Fragrances and Guerlain Inc.; Luc Nadeau, president of the Luxury Products Division of L’Oréal USA, and Vera Strubi, chairwoman and managing director of Thierry Mugler.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)