EVIAN, France — Reinventing a mature brand may be an art, but there are marketers who have elevated it to a science.

Four of these marketers made up the third panel of the WWD Beauty CEO Summit, titled "Brands — The Art of Reinvention." Chantal Roos, chairman and chief executive officer of YSL Beauté, led the group, which consisted of Camille McDonald, president and chief executive officer of Parfums Givenchy Inc., American Designer Fragrances and Guerlain Inc.; Luc Nadeau, president of the Luxury Products Division of L’Oréal USA, and Vera Strubi, chairwoman and managing director of Thierry Mugler.

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